Geoffrey Cook — Field Notes & Case Studies https://cookcomms.lovable.app/ Field notes and case studies on communications strategy, advocacy, and accessible-by-default brand work by Geoffrey H. Cook. en-us © Geoffrey H. Cook. All rights reserved. cook.geoffreyh@gmail.com (Geoffrey H. Cook) cook.geoffreyh@gmail.com (Geoffrey H. Cook) scripts/generate-feed.mjs https://www.rssboard.org/rss-specification 1440 https://cookcomms.lovable.app/apple-touch-icon.png Geoffrey Cook — Field Notes & Case Studies https://cookcomms.lovable.app/ Wed, 11 Nov 2026 12:00:00 GMT Press Pound https://cookcomms.lovable.app/notes/press-pound.html https://cookcomms.lovable.app/notes/press-pound.html Wed, 11 Nov 2026 12:00:00 GMT Geoffrey H. Cook Accessibility It met the code. It just didn't work. What happens when systems design for an inspection checklist instead of real life. Brand Standards Under Pressure https://cookcomms.lovable.app/work/chelsea-fc-brand-standards.html https://cookcomms.lovable.app/work/chelsea-fc-brand-standards.html Wed, 11 Nov 2026 12:00:00 GMT Geoffrey H. Cook Case study Case study: holding a digital accessibility standard at Chelsea FC through the pandemic — accessible is a floor, excellent is a standard. Global Awareness Campaign https://cookcomms.lovable.app/work/ipc-flames-of-inclusion.html https://cookcomms.lovable.app/work/ipc-flames-of-inclusion.html Wed, 11 Nov 2026 12:00:00 GMT Geoffrey H. Cook Case study Case study: Flames of Inclusion — a 24-hour Wave of Light across 24 time zones and 24+ landmarks for the International Paralympic Committee. When the Show Leaks Before It's Ready https://cookcomms.lovable.app/work/mlb-network-media-relations.html https://cookcomms.lovable.app/work/mlb-network-media-relations.html Wed, 11 Nov 2026 12:00:00 GMT Geoffrey H. Cook Case study Case study: a new MLB Network show leaked on-air before its studio was finished — 30 clubs, 3 regional markets, 1 broadcast window, zero visible scramble. Market Presence Rebuild https://cookcomms.lovable.app/work/trendency-market-presence.html https://cookcomms.lovable.app/work/trendency-market-presence.html Wed, 11 Nov 2026 12:00:00 GMT Geoffrey H. Cook Case study Case study: brand and editorial rebuild at Trendency Research — three sites consolidated to one, a founder byline series, and the Discovery Gap study. A comms program from zero, in three months https://cookcomms.lovable.app/work/graphiq-comms-program.html https://cookcomms.lovable.app/work/graphiq-comms-program.html Wed, 11 Nov 2026 12:00:00 GMT Geoffrey H. Cook Case study Case study: a comms program from zero, in three months. Breaking Into the U.S. Market https://cookcomms.lovable.app/work/sopra-banking-us-market-entry.html https://cookcomms.lovable.app/work/sopra-banking-us-market-entry.html Wed, 11 Nov 2026 12:00:00 GMT Geoffrey H. Cook Case study Case study: introducing Sopra Banking Software to U.S. media and prospects — 55 stories across 9 countries in 3 languages in six months. How I run my own site https://cookcomms.lovable.app/work/cookcomms-platform.html https://cookcomms.lovable.app/work/cookcomms-platform.html Wed, 11 Nov 2026 12:00:00 GMT Geoffrey H. Cook Case study How I run my own site: staying accountable, listening, and fixing where people get stuck. What Works in the Rain https://cookcomms.lovable.app/notes/what-works-in-the-rain.html https://cookcomms.lovable.app/notes/what-works-in-the-rain.html Wed, 28 Oct 2026 12:00:00 GMT Geoffrey H. Cook Accessibility You don't buy a smartwatch for fitness rings. You buy a lifeline for when you're stranded. Part three on brand loyalty. Earned https://cookcomms.lovable.app/notes/earned.html https://cookcomms.lovable.app/notes/earned.html Wed, 14 Oct 2026 12:00:00 GMT Geoffrey H. Cook Accessibility The colors were an accident. The amount was strategic. Why disabled customers restock instead of browse. Checks Over Stripes https://cookcomms.lovable.app/notes/checks-over-stripes.html https://cookcomms.lovable.app/notes/checks-over-stripes.html Thu, 01 Oct 2026 12:00:00 GMT Geoffrey H. Cook Culture When Germany left Adidas after 70 years, it proved what we rarely admit about brand loyalty: most of it is issued, not chosen. One road https://cookcomms.lovable.app/notes/one-road.html https://cookcomms.lovable.app/notes/one-road.html Mon, 14 Sep 2026 12:00:00 GMT Geoffrey H. Cook Accessibility A hallway between a doctor's office and the YMCA — on systems that see a patient before they see a person, and a world that quietly asks you to shrink. The Clean Ask https://cookcomms.lovable.app/notes/the-clean-ask.html https://cookcomms.lovable.app/notes/the-clean-ask.html Tue, 01 Sep 2026 12:00:00 GMT Geoffrey H. Cook Strategy A breakthrough about speed, disability, and what it really means to ask for help — five whys deep, and still learning to trust the pause. Which Room https://cookcomms.lovable.app/notes/which-room.html https://cookcomms.lovable.app/notes/which-room.html Tue, 11 Aug 2026 12:00:00 GMT Geoffrey H. Cook Culture Two doors, same building, completely different rooms behind them. On disclosure, and knowing which one you're walking into. Legal PED https://cookcomms.lovable.app/notes/legal-ped.html https://cookcomms.lovable.app/notes/legal-ped.html Tue, 28 Jul 2026 12:00:00 GMT Geoffrey H. Cook Strategy Coffee got me through grad school. Nobody asked. A hiring instruction did — and I still don't know where the line is. Cold Chicken https://cookcomms.lovable.app/notes/cold-chicken.html https://cookcomms.lovable.app/notes/cold-chicken.html Wed, 22 Jul 2026 12:00:00 GMT Geoffrey H. Cook Sport A parking lot in Texas, a stadium elevator, cold chicken in the car. What advocacy actually costs, and who's counting. Claimed https://cookcomms.lovable.app/notes/claimed.html https://cookcomms.lovable.app/notes/claimed.html Wed, 24 Jun 2026 12:00:00 GMT Geoffrey H. Cook Sport Fandom isn't a choice you make once. It's something that claims you. On the World Cup, disabled fans, the jersey problem, and whose culture gets to be inside the moment. the planning tax https://cookcomms.lovable.app/notes/the-planning-tax.html https://cookcomms.lovable.app/notes/the-planning-tax.html Wed, 10 Jun 2026 12:00:00 GMT Geoffrey H. Cook Sport The hidden cost disabled fans pay before any event — a wedding, a World Cup match — and what culture, venues, and brands miss when they design around it instead of with it. Why Wouldn't They? https://cookcomms.lovable.app/notes/why-wouldnt-they.html https://cookcomms.lovable.app/notes/why-wouldnt-they.html Wed, 03 Jun 2026 12:00:00 GMT Geoffrey H. Cook Culture Disabled fans don't need your pity. They need a beer. On what venues get wrong when they design around disability instead of with it. The disability economy https://cookcomms.lovable.app/notes/disability-economy.html https://cookcomms.lovable.app/notes/disability-economy.html Thu, 28 May 2026 12:00:00 GMT Geoffrey H. Cook Accessibility United pulled me off a flight because my wheelchair was too tall for the cargo bin. What I think about every day in my work — the gap between what systems say and what actually happens. The NWSL Built Something Real. Now Tell People About It. https://cookcomms.lovable.app/notes/nwsl-built-something-real.html https://cookcomms.lovable.app/notes/nwsl-built-something-real.html Wed, 20 May 2026 12:00:00 GMT Geoffrey H. Cook Sport A communications teardown of the NWSL's invisible infrastructure — and what happens when the league forgets to name its own wins. When the Audience Is Also the Argument https://cookcomms.lovable.app/notes/audience-is-also-the-argument.html https://cookcomms.lovable.app/notes/audience-is-also-the-argument.html Mon, 11 May 2026 12:00:00 GMT Geoffrey H. Cook Strategy What happens when the people you're trying to reach have already heard every version of this message. The Accountability Engine: Architecture Over Aspiration https://cookcomms.lovable.app/notes/accountability-engine.html https://cookcomms.lovable.app/notes/accountability-engine.html Fri, 01 May 2026 12:00:00 GMT Geoffrey H. Cook Strategy A post-mortem on the LibeRide pivot. When you can't break the wall, you audit it — and what that means for building tools that hold systems accountable instead of joining them. Standing room only, Deutschland & beyond https://cookcomms.lovable.app/notes/standing-room-only.html https://cookcomms.lovable.app/notes/standing-room-only.html Thu, 20 Oct 2022 12:00:00 GMT Geoffrey H. Cook Sport Standing terraces, Bundesliga fan culture, and what venues from MLS to the 2026 World Cup keep getting wrong about belonging. Website Accessibility: The Right Thing, Not CYA https://cookcomms.lovable.app/notes/website-accessibility-right-thing.html https://cookcomms.lovable.app/notes/website-accessibility-right-thing.html Sun, 01 Aug 2021 12:00:00 GMT Geoffrey H. Cook Accessibility The piece that marks the shift from writing about accessibility to building it. This site is what that argument looks like in practice.